These days ads for Google Chrome popping up around the Web on sites like LinkedIn. But now, the company is taking the campaign to grow its browser marketshare a step further.
In Gmail, the company is now displaying a rather innocent link that says “Get Faster Gmail” that shows up only for Internet Explorer users. But when clicked, that link takes you to a page promoting the download of Chrome or Firefox.
Digital Inspiration first spotted the ad and posted a shot of what it looks like:
Of course, Google would prefer you download Chrome, but Firefox works too since it comes with Google as the default search. Nonetheless, “faster Gmail” is a fairly compelling reason to click the ad, so it’s safe to assume Google will convert at least a few downloads from the effort.
Sneaky? You betcha. But as I wrote in my predictions for 2009, I expect Google to do just about everything possible to convert users to Chrome, and this clever ad in Gmail is likely just one of many attempts we’ll see.
0 Responses to "Google Advertising Strategies for Chrome Browser"
Post a Comment